Friday, 11 December 2009

Evaluation Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our video was originally inspired by the music director Spike Jonze. Spike Jonze has been a music director for many years and is well known for his disjuncture music videos meaning although extremely good they were in total contrast to the song and often didn’t make sense. Spike Jonze first started out by filming skateboard videos and this is why we thought it would be a good idea to get some of our own skateboarding shots involved in a tribute sort of style. We did this by asking one of our members friends to skate for us in anyway and we just sat and filmed.



The original video for Warriors Dance by The prodigy also follows a disjuncture theme and the story although narrative about a cigarette packets life still does not make any sense in comparison to the video.

The Prodigy - Warrior's Dance from Jose Vanaclocha on Vimeo.



As Spike Jonze was our main influence it would make sense to get ideas from his past productions as this is were we got the skateboarding idea from and that worked well. I believe that with music videos that follow a disjuncture structure they all become individual in there own way due to the fact they are not being influenced by the lyrics in the song or the genre of the song, were as a song with lyrics about love could conjure up a music video very similar to another song with lyrics about love. Although disjuncture music videos don’t generally have themes does not mean to say they are not planned. At the beginning of our planning stages for our music video we thought of shots that would look good even with them being random and irrelevant, but when going out to film these locations we sometimes either found that they did not work or crossed a suitable location that would be good to film on the way. For example as we was travelling to the Manchester Wheel which has always been on our agenda to film we came across the coloured wall on the Manchester Triangle shopping centre and decided this would be an excellent filming opportunity even though it wasn’t on our list.

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